In a world obsessed with speed, where trends pass in the blink of an eye, Guldviva stands for something different. We believe in slow jewellery – pieces crafted with care and intention, made to be cherished and worn for generations.
Our philosophy
Resisting the rush
We take our time. Each piece is crafted with precision, and attention to detail – untouched by the pressure of a fast-paced world.
Sustainability at the core
We use materials with a low environmental, impact and create jewellery of high quality that’s built to last.
Timeless design
Our designs are not guided by trends, but by timeless elegance and enduring beauty.
Our beloved Blomman™ has been blooming for over 35 years – designed with the intention to last forever. What makes the Blomman™ unique is not just its shape or symbolism, but how it comes to life. Each Blomman™ is created from a single silver wire – shaped entirely by hand, step by step, in our own workshop on Åland. There are no pre-made molds, no machines stamping out identical pieces. Just skilled hands, tools, and true craftsmanship.
Creating a piece of jewellery directly from wire takes time, precision, and a deep sense of touch – and that’s exactly what makes the Blomman™ so special. Each one is a small work of art, formed with care, attention, and a proud commitment to genuine handcraft.
In a world where much is mass-produced far away, the Blomman™ stands for something else. It’s a tribute to the local, the small-scale, the sustainable – and to the feeling of wearing something truly made from the heart. When you wear a Blomman™, you wear more than a piece of jewellery. You wear a story. You wear a choice.
The use of high-quality, carefully selected materials is a key characteristic of what is known as slow jewellery. Within this philosophy, it is essential to choose materials with the lowest possible environmental impact — such as recycled metals.
Another vital element is the design itself. A piece of jewellery should be timeless in style. These pieces are intended to be worn and cherished for many years, remaining elegant even amidst the fast-changing whirlwind of modern trends.
There are many other important aspects of the slow jewellery movement worth highlighting. These include; avoiding mass production, maintaining an ethical and respectful working environment, and ensuring fair and transparent pricing. These values are at the heart of Guldviva — our mission is to create jewellery that you can wear, love, and hold dear for a very long time.